Web Authoring
Web Design
I crafted a web design for Pallette Collective, a co-working space designed for creative professionals. The goal of the project was to create a digital platform that reflected the brand’s mission: fostering creativity, collaboration, and community. Through the design process, I prioritized user-friendly navigation, a modern aesthetic, and functionality tailored to the needs of the target audience—freelancers, artists, and small business owners.
Audience Personas
The development of audience personas involved in-depth research to create representative badges and narratives that encapsulated target user needs and preferences. Using Adobe for creation, Leyna gained valuable insights into audience segmentation and its importance in shaping content strategy. The project reinforced her ability to align design choices with specific demographic preferences, which is essential for effective social media and marketing campaigns.